The fault in our stars made $48 million dollars on it’s opening weekend in America, coming 1st in the box office that weekend beating out Tom Cruise’s Edge of Tomorrow (which was in it’s first weekend as well). In addition to this, it has currently grossed $220,175,703 worldwide as I am writing this. This is brilliant as it was only made for $12 million and doesn’t have any big name, A List actors in it. So, why has the fault in our stars became a box office blockbuster?
Firstly, it is based on the popular, best selling novel written by John Green of the same name. The novel is very good and as a result it has a large fan base, mostly made up of
young women. Therefore, when they hear that one of their favourite novels is getting adapted into a film, they will go and see it in it’s opening weekend, no matter what because they are a fan of the novel. So, this is clearly a big reason why it became a box office success, because it already has a big fan base/audience who are going to see the film because they are fans of the novels.
In addition to this, the author of the novel John Green has a huge fan base himself, with 2.82 million followers on Twitter and his Youtube channel (which he shares with his brother) has 2.2 million subscribers on it. Therefore, when John promotes the film on his twitter and Youtube, all of them people will know and become interested in the film and maybe even go and see it. They can also tell their friends, meaning more people will know about the film and so more people will potentially go and see the movie due John’s large social media audience and the big word of mouth from this.
Thirdly, 5 Instagram users helped to promote the film. 20th Century Fox, the studio who financed the film, selected 5 users to attend an early screening of the film based on the likelihood of them liking the film. The 5 Instagram users clearly enjoyed the movie, and used one movie-related hashtag which was used in 1.6 million posts, while another accounted for 20,000 posts. In all, this campaign saw 350,000 engagements on Instagram and reached 16 million people. Therefore, more new people heard positive things from the film and therefore more people are likely to see and want to see the film after hearing good things about it and everyone talking about it on a big social networking platform.
Fourthly, the film has a women in the leading role. This is important because at the time of it’s release, the World Cup was on. This meant that football dominated the TV channels, meaning that there wasn’t much for women to watch on TV at home. However, they can watch this film instead. This is because this film centres around a young women with cancer, meaning that women could go and watch the film and feel sorry for her and watch her story. They will be able to connect with her and her ideas and decisions she makes throughout the film due to being the same gender. In addition to this, women could also watch the film simply because there isn’t much for them to watch on TV with the World Cup being on.
Another reason why the fault in our stars was a box office success is because of Shailene Woodley. Although the actress isn’t an A List actor she has got a large fan base due to her being the lead character in Divergent. This has got her a fan base because Divergent is also based of a young teen novel like the fault in our stars, with most of it’s fans being teen girls. Therefore, because Woodley is in the film, they will want to see it because they like the actress due to her in Divergent. Divergent also performed simply to the fault in our stars, opened 1st in it’s opening weekend with $54,607,747 with it grossing $274,945,239 worldwide in total. Therefore, you can clearly see that Woodley has got a fan base because the fault in our stars grossed similar numbers with Divergent where she was also the lead.
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